How much does a carnation cost? ——Analysis of hot topics and price trends across the entire network
In the past 10 days, carnations, as a popular Mother's Day gift, have once again become the focus of social platforms and e-commerce websites. This article will analyze the true cost of a carnation for you from the perspectives of price trends, hot topics, purchasing channels, etc.
1. Comparison of carnation price data (last 10 days)
| channel | Single price (yuan) | Average price of bouquet (yuan) | sales trends |
|---|---|---|---|
| Offline flower shop | 5-15 | 80-200 | ↑35% |
| E-commerce platform | 3-8 | 50-150 | ↑60% |
| Takeaway platform | 8-20 | 100-300 | ↑42% |
Note: The data statistics period is from May 1 to May 10, 2023, covering 15 city samples including Beijing, Shanghai, Guangzhou and Shenzhen.
2. Top 5 hot topics
1.#Mother’s Day Carnation Price Rise Warning#- 120 million views, discussion focused on price fluctuation patterns before and after holidays.
2.#carnation DIY tutorial#- Related videos on the short video platform have been viewed more than 80 million times, and the cost of homemade bouquets can be reduced by 40%.
3.#rare-colorcarnation#- Special varieties such as purple and rainbow colors are 3-5 times more expensive than regular ones.
4.#TakeawayFlowerRolloverScene#- The topic exposes quality problems in the delivery process and triggers discussions on service standards.
5.#carnation care guide#- The preservation tips shared by professional florists have been collected by more than 500,000 collections.
3. Four major factors affecting price
1.holiday effect: Prices peaked three days before Mother’s Day, with a single unit increasing by 120% in some cities.
2.Variety differences: The price of imported varieties (such as Dutch Corolla) is 2-3 times that of domestic products, and the flowering period is 5-7 days longer.
3.packaging cost: Gift box packaging is 30-50 yuan more expensive than ordinary packaging, but the acceptance rate is increased by 25%.
4.Logistics costs: Intra-city delivery costs an average of 15-20 yuan more, and cold chain transportation is more expensive.
4. Consumer Behavior Insights
| buying period | Proportion | Price per customer (yuan) |
|---|---|---|
| 3 days before the festival | 58% | 128 |
| holiday day | 32% | 95 |
| Post-holiday supplementary delivery | 10% | 78 |
5. Professional advice
1. Placing orders 5-7 days in advance can save 20%-30% of the budget and avoid price peaks.
2. Choose locally grown seasonal varieties to ensure freshness and reduce transportation losses.
3. Buying in combination (such as a pack of 3 bottles) saves an average of 8-12 yuan compared to buying a single bottle.
4. Pay attention to the live broadcast room discounts. Some merchants provide free greeting cards and ghostwriting services.
Conclusion: The price of a carnation reflects the changes in the consumer market and the warming of the emotional economy. No matter how the price fluctuates, the heart contained in it is truly priceless.
check the details
check the details
en
