What brand of men's underwear is good? Inventory of popular brands across the Internet in 2023
Recently, men's underwear brands have become a hot topic on social platforms, especially comfort, material and cost-effectiveness have become the focus of consumers. This article will combine the hot discussion data on the entire Internet in the past 10 days to take stock of the most popular men's underwear brands and provide a structured comparative analysis.
1. Top 5 popular men’s underwear brands

| Ranking | brand | core selling point | price range | Discussion volume on popular platforms |
|---|---|---|---|---|
| 1 | UNIQLO | Breathable cotton, high cost performance | 39-129 yuan | Xiaohongshu/Weibo 52,000+ |
| 2 | Bananain | Non-sensory labels, technical fabrics | 79-199 yuan | Douyin/Zhihu 38,000+ |
| 3 | CK (Calvin Klein) | Fashion design, brand premium | 199-599 yuan | Tmall/Dewu 29,000+ |
| 4 | Miiow | Antibacterial crotch, affordable choice | 29-89 yuan | Pinduoduo/JD.com 21,000+ |
| 5 | SCHIESSER | German technology, moisture absorption and quick drying | 129-359 yuan | Cross-border e-commerce platform 17,000+ |
2. The three major dimensions that consumers are most concerned about
According to user feedback from e-commerce platforms and social media, the purchase of men’s underwear mainly focuses on the following aspects:
| Dimensions | Proportion | Represent the brand |
|---|---|---|
| Comfort (breathable/no markings) | 42% | Uniqlo, Jiao Nei |
| Material (cotton/modal/ice silk) | 35% | Shuya, Catman |
| Design (waistband/cut) | 23% | CK, Mr. Admiration |
3. Brand recommendations in different scenarios
1.daily commute: Uniqlo AIRism series (quick-drying and breathable), Jiao Nei 301S non-sensory style;
2.Sports and fitness: Nike Dri-FIT technology, Under Armor HeatGear;
3.High-end occasions: CK classic boxer briefs, Tom Ford silk series.
4. Guide to Avoiding Pitfalls: Recently Controversial Brands
Some brands have sparked discussions due to quality inspection issues, so you need to choose carefully:
-An internet celebrity brand: It was revealed that the pH value exceeded the standard (the Weibo topic read more than 12 million times);
-A low-price brand: The return rate reaches 27% (sourced from Pinduoduo platform data).
5. Purchase suggestions
1. Priority is given to those withNational Textile Quality Inspection Certification(GB/T 8878) brand;
2. In summer, it is recommended to chooseSilk protein fiberice silk style;
3. Men with a waist circumference ≥90cm should chooseWide waistband design(Such as Cat People Business Series).
From the above data analysis, it can be seen that the consumption of men's underwear is upgrading from basic functions to professional and scene-based needs. Consumers are advised to choose the product that best suits them based on the actual wearing scenario and budget.
check the details
check the details