Analysis report on hot topics and hot content on the entire network in the past 10 days
Title color matching suggestions:Using the combination of "gradient technological blue + energetic orange", the main title uses a dark blue gradient to highlight the sense of authority, and the subtitle is embellished with orange to attract the eye, which is in line with the professionalism and dissemination of data content.
1. Top 5 hot social topics
| Ranking | topic | heat index | Main platform |
|---|---|---|---|
| 1 | Progress in heavy rain disaster relief in a certain place | 9,870,521 | Weibo/Douyin |
| 2 | 2024 Olympic Games Countdown Event | 7,652,309 | WeChat/Kuaishou |
| 3 | AI face-changing fraud cases surge | 6,985,412 | Zhihu/Bilibili |
| 4 | New energy vehicle price war escalates | 5,432,876 | Headlines/Understanding Car Emperor |
| 5 | Summer travel complaints surge | 4,876,543 | Xiaohongshu/Douyin |
2. Hot content in the entertainment field
1.Film and television series:"The Lost Eleven" has more than 300 million views in a single day, and the criminal investigation theme continues to be popular
2.Variety show:"Run" Yellow River Chapter's derivative topic #正凯counterattack# reached the top of the hot search list
3.Internet meme culture:The magical dance of "Dinosaur Carrying Wolf" triggered imitation across the Internet, and the related video has been viewed more than 2 billion times
| platform | Popular content types | Typical representative | Interaction volume |
|---|---|---|---|
| Tik Tok | skit | "I am reborn as a security guard at Peking University" | Like 580w+ |
| Station B | Science and technology popularization | "The Ultimate Battle of 5G Chips" | Coin 42w+ |
| little red book | Beauty tutorial | "Ju-style plain water makeup" | Collection 35w+ |
3. Technology and Internet Focus
1.Large model applications:Many companies have released industry vertical AI models, with the medical and legal fields receiving the most attention.
2.New hardware products:A certain brand’s folding screen mobile phone pre-sales hit a new high, with breakthrough screen technology becoming a major selling point
3.Data security:Cases of implementation of the Personal Information Protection Law increased, and corporate compliance costs increased by 37%
4. New trends in consumption
| Category | growth point | Representative products | Year-on-year increase |
|---|---|---|---|
| Home appliances | Energy saving air conditioner | New level of energy efficiency models | 218% |
| food | functional snacks | Hyaluronic Acid Gummies | 156% |
| apparel | Hanfu everyday | Improved horse skirt | 89% |
5. Analysis of relevance of international hot spots
1.Japan’s nuclear wastewater discharge:Domestic seafood testing topic search volume increased 15 times in a single week
2.Fed raises interest rates:Fluctuations in the RMB exchange rate trigger a wave of cross-border e-commerce stockpiling
3.Sino-US technology game:Semiconductor equipment import alternatives receive increased attention
Summary of communication rules:
1.Emotionally driven:Topics related to people's livelihood and safety spread the fastest, with an average of 3 hours to form a network-wide discussion
2.Platform differentiation:Short video platforms are more likely to produce phenomenal hits, while the content life cycle of professional communities is longer.
3.Cross-border integration:The content combination of technology + entertainment (such as AI-generated celebrity photos) achieves the best communication effect
Data description:The statistical period is from July 1 to July 10, 2023, covering 15 mainstream platforms such as Weibo, WeChat, Douyin, Kuaishou, Bilibili, and Xiaohongshu, and uses a popularity-weighted algorithm to calculate the comprehensive index.
check the details
check the details
en
