What are the popular shoes called this year? A comprehensive inventory of the most popular shoes on the Internet
In the past 10 days, discussions about shoes have continued to rise across the Internet. From celebrity models to technological functional shoes, consumers' focus on footwear has shown a diversified trend. This article will present you with structured information on the most popular shoe styles at the moment, helping you quickly grasp fashion trends.
1. Top 5 popular shoe styles in 2023
| Ranking | Shoe name | brand | Popular reasons | Reference price (yuan) |
|---|---|---|---|---|
| 1 | Nike Air Force 1 '07 | Nike | Classic replica + celebrity delivery | 899 |
| 2 | Adidas Samba | Adidas | Retro trend returns | 799 |
| 3 | New Balance 550 | New Balance | Xiaohongshu hot item | 899 |
| 4 | Onitsuka Tiger Mexico 66 | Onitsuka Tiger | Japanese minimalist style | 890 |
| 5 | Crocs Echo Clog | Crocs | Comfort and functionality | 699 |
2. Social media popularity analysis
According to the data monitoring of various platforms in the past 10 days, the topic of footwear shows the following characteristics:
| platform | hot topics | amount of discussion | growth rate |
|---|---|---|---|
| #Celebrity Same Style Shoes# | 230 million | +15% | |
| little red book | "Recommended shoes that make your legs look longer" | 180 million | +22% |
| Tik Tok | "Unboxing Review" | 310 million | +30% |
| Station B | "Sneaker Culture" | 89 million | +8% |
3. Analysis of consumer purchasing factors
Judging from e-commerce platform sales data and user reviews, the main factors affecting consumers’ purchasing decisions are as follows:
| factor | Proportion | Typical comments |
|---|---|---|
| comfort | 42% | "Wear it all day without feeling tired." |
| Appearance design | 35% | "Special photo shoot" |
| Cost-effectiveness | 28% | "The price is great" |
| Brand influence | 25% | "Big brand quality guaranteed" |
| Star style | 18% | "You must get the same idol style" |
4. Forecast of shoe fashion trends in 2023
Based on comprehensive data analysis from all parties, the shoe market in the second half of 2023 will exhibit the following characteristics:
1.Retro style continues to grow: Re-engraved versions of classic shoes from the 1990s will continue to be popular, especially the combination of simple design and modern technology.
2.Environmentally friendly materials are valued: Shoes made of recycled and biodegradable materials have seen a significant increase in discussion, and Generation Z consumers are particularly concerned about this feature.
3.functional segmentation: The demand for shoes designed for specific scenarios (such as commuting, fitness, travel, etc.) is growing rapidly, and consumers are more willing to pay for professional functions.
4.Cross-border co-branding craze: Co-branded models between brands, artists, and animation IPs continue to trigger rush purchases, and the limited-edition strategy effectively stimulates consumption.
5. Purchase suggestions
For consumers who want to buy new shoes, we recommend:
1. PrioritizeComfort and practicality, avoid blindly following the trend and buying shoes that are not suitable for your foot type.
2. Pay attention to the brand’s official channelspromotions, there are often big discounts during the mid-year sales.
3. Read more before buyingReal user reviews, especially feedback regarding sizing and wearability.
4. considerApplicability to multiple scenarios, it’s more cost-effective to choose styles that can match a variety of clothing styles.
No matter which shoe you choose, the most important thing is to fit your personal needs and aesthetic preferences. The shoe market in 2023 will be in full bloom, and I believe everyone can find their favorite pair.
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