How to start a business
In today's rapidly changing business environment, how to start a business from scratch is a topic that many people care about. This article combines the hot topics and hot content on the Internet in the past 10 days to provide you with a structured guide to help you clarify your ideas and find the entry point for your business.
1. Analysis of popular business trends (last 10 days)
| Ranking | Popular areas | Search popularity | Typical representative |
|---|---|---|---|
| 1 | Short video delivery | 98.5% | Douyin, Kuaishou |
| 2 | Cross-border e-commerce | 92.3% | TikTok Shop, Amazon |
| 3 | AI tool startup | 88.7% | ChatGPT application, Midjourney |
| 4 | healthy food | 85.2% | Functional drinks, meal replacement foods |
| 5 | local life services | 79.6% | Community group buying and door-to-door service |
2. Five key steps to start a business
1. Market research
Analyze keyword popularity through Baidu Index, 5118 and other tools to determine the demand intensity and competition in the target market. Focus on "blue ocean" areas with high search volume but low competition.
2. Business model selection
| Schema type | Start-up costs | Suitable for the crowd |
|---|---|---|
| E-commerce retail | 10,000-50,000 yuan | Have a good eye for product selection |
| Pay for knowledge | 0-10,000 yuan | Have professional skills |
| local service | 30,000-100,000 yuan | Have service capabilities |
3. Product positioning
To determine product differentiation selling points based on market gaps, the positioning formula of "pain points + solutions" can be used. For example: "10-minute ready-to-eat healthy meals" are provided to solve the lunch problem of office workers.
4. Channel construction
In the early stage, it is recommended to choose 1-2 main channels for deep cultivation to avoid resource dispersion. The most effective channel combination in 2023 is: short video platform (customer acquisition) + private domain traffic (conversion).
5. Cash flow management
| cost item | Proportion suggestions | Optimization direction |
|---|---|---|
| product development | ≤30% | MVP test |
| Marketing promotion | 40-50% | Accurate delivery |
| operating costs | ≤20% | Automation tools |
3. Recommendations for low-risk entrepreneurial projects in 2023
1. Short video content entrepreneurship
Create vertical domain IP through Douyin/video accounts, and monetize it through advertising sharing, product commissions, knowledge payment, etc. The start-up capital only requires a mobile phone + editing software.
2. Community group buying service
Integrate fresh food suppliers within 3 kilometers of the surrounding area and organize group tours through WeChat groups. The key success factors are product selection capabilities and community operations.
3. AI tool application services
Provide enterprises with solutions such as copywriting optimization and customer service robots based on ChatGPT. The technical threshold can be lowered through ready-made APIs.
4. Data reference of successful cases
| Case | Start-up capital | monthly profit | key action |
|---|---|---|---|
| Douyin book number | 2000 yuan | 38,000 yuan | Precise book selection + batch editing |
| Community Baking | 15,000 yuan | 22,000 yuan | WeChat orders + limited sale |
| Cross-border e-commerce | 50,000 yuan | 65,000 yuan | TikTok traffic + independent station |
5. Common misunderstandings and warnings
1. Blindly follow popular tracks and ignore your own resource advantages.
2. Investing in heavy assets too early leads to a break in cash flow
3. Ignore data tracking and make decisions based on feelings
4. Work alone without forming a complementary team
Summarize:Where to start doing business, the core is to find the intersection between market demand and personal ability. It is recommended to test the waters with low-cost Internet projects, verify the business model through small steps, and then gradually expand the scale. Remember: successful businesses are solutions to a specific problem.
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