How to roast Erguotou: Revealing the combination of traditional craftsmanship and modern hot spots
In recent years, Erguotou, as a traditional Chinese liquor category, has once again become a hot topic. Whether it is craftsmanship or market performance, Erguotou has attracted widespread attention. This article will analyze the production process of Erguotou for you in the past 10 days and attach relevant data.
1. The history and current situation of Erguotou
Erguotou originated in the Yuan Dynasty and was named after the "second pot" wine during the brewing process. It has the characteristics of being pure and soft in fragrance. In recent years, with the rise of national trends, Erguotou has become a popular target for young consumers. The following are hot topics related to Erguotou in the past 10 days:
| Hot Topics | Discussion hot topic | Main Platforms |
|---|---|---|
| Erguotou national trend packaging | 120 million reads | Weibo, TikTok |
| Erguotou production process | 80 million reads | Xiaohongshu, B station |
| Price fluctuations in Erguotou | 50 million reads | Zhihu, today's headlines |
2. The production process of Erguotou
The brewing process of Erguotou is divided into the following key steps:
1.Raw material selection: Sorghum is the main raw material, and it needs to be full of particles and free of mold.
2.Steamed and cooked gelatinized: Steam the sorghum until gelatinized to facilitate subsequent saccharification.
3.Saccharified fermentation: Add koji and ferment at appropriate temperature for 5-7 days.
4.Distilled wine: Use traditional steamer barrels to distillate, pick up wine in sections, and focus on collecting the second pot of wine.
5.Aged skewer: The new wine needs to be aged for more than half a year, and finally the bartender will make a move.
The following is a comparison of Erguotou and other liquor techniques:
| Category | raw material | Fermentation cycle | Alcohol level |
|---|---|---|---|
| Erguotou | Sorghum | 5-7 days | 52-56%vol |
| Maotai | Sorghum, wheat | 30 days | 53%vol |
| Wuliangye | Five kinds of food | 70-90 days | 52%vol |
3. Modern innovation and market performance
In recent years, Erguotou brand has gained the favor of young consumers through innovation:
1.Taste innovation: Launch low-alcohol products such as fruity and tea flavor.
2.Packaging upgrade: Adopt national trend design to enhance product appearance.
3.Marketing breaks the circle: Disseminate through new media channels such as short videos and live broadcasts.
Erguotou market data in 2023:
| brand | Market share | Annual growth rate | Main product price belt |
|---|---|---|---|
| Red Star | 35% | 12% | RMB 20-50 |
| Niulanshan | 28% | 8% | RMB 15-40 |
| Yongfeng | 15% | 20% | RMB 30-80 |
4. Things to note when brewing Erguotou at home
Although professional brewing requires strict conditions, the following key points can be referred to in home brewing:
1.Safety first: The methanol content of homemade wine needs to be strictly controlled, and it is recommended to purchase professional testing equipment.
2.Hygiene requirements: All instruments must be strictly disinfected to avoid contamination of miscellaneous bacteria.
3.Temperature control: It is advisable to keep the fermentation temperature at 20-28℃.
4.Comply with laws and regulations: Pay attention to the relevant local legal provisions on home brewing.
As an important carrier for carrying Chinese wine culture, Erguotou is revitalizing through the combination of traditional craftsmanship and modern innovation. Whether it is professional brewing or cultural heritage, it deserves our continued attention.
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