How to make a toy Taobao store: 10-day hot topics and practical guide
Recently, popular topics on the toy industry on the entire network have mainly focused on children's educational toys, IP joint models, short video sales, etc. The following is the compilation of industry hot data and analysis of store opening strategies in the past 10 days (as of November 2023).
1. Hot data of the toy industry
| Ranking | Hot search keywords | Search volume trends | Average price of related products |
|---|---|---|---|
| 1 | Magnetic building blocks | ↑235% | RMB 89-299 |
| 2 | Ultraman Blind Box | ↑180% | RMB 39-199 |
| 3 | STEM Science Toys | ↑152% | RMB 129-899 |
| 4 | Guka suit | ↑98% | RMB 19.9-159 |
2. Core steps for operating Taobao toy store
1.Product selection strategy: It is recommended to pay attention to three major categories:
- Puzzle education (such as programming robots)
- IP authorization category (such as Disney joint signature)
- Decompression toys (suitable for office scenes)
2.Comparison of supply channels
| Channel Type | Advantages | Disadvantages | Suitable for stages |
|---|---|---|---|
| 1688 Wholesale | Start small batch size | Severe homogeneity | Newbie period |
| Direct procurement of industrial belt | Price advantage | Inventory pressure required | Growth period |
| Brand sales | Zero inventory | Low profit | Full stage |
3.Key points of visual optimization:
- The first 3 pictures of the main picture must include:
① Use scene picture (real shot of children playing)
② Size comparison chart (coin/palm reference)
③ Core selling point chart (such as safety certification)
4.Traffic acquisition combination
| Traffic Type | cost | Conversion rate | Operation difficulty |
|---|---|---|---|
| Short videos | middle | 3-8% | ★★★ |
| Taobao customer | Low | 1-3% | ★ |
| Direct train | high | 5-15% | ★★★★ |
3. Risk Avoidance Guide
1.Qualification Certification: Class 3 certificates that must be obtained:
- Toy 3C certification (national mandatory)
- Quality Inspection Report (Platform Requirements)
- Brand authorization letter (IP products)
2.Seasonal stocking:
- Q4 Focus: Christmas themed toys (prepared 60 days in advance)
- School season: Stationery toys (increased in February/August)
3.After-sales processing:
- Create a standard speech library
- Small parts and products need to be posted with safety warnings
- Recommended insurance for high-priced goods
4. New opportunities for toy stores in 2023
1.Combination of content e-commerce: Douyin’s “Toy Unboxing” topic has exceeded 1.8 billion views
2.Silver hair economy: Adult unzipped toys grew by 320% year-on-year
3.Cross-border Opportunities: The demand for plush toys in Southeast Asia has increased significantly
Summary: Toy Taobao store operation needs to grasp the dual core of "safety compliance + content marketing". It is recommended that the new store adopt the product structure of "20% traffic diversion model + 50% profit model + 30% trend model" to combine short video content to create differentiated competitiveness.
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