What do men want? ——Looking at male demand performance from hot topics across the Internet
Among the hot topics on the Internet in the past 10 days, the focus of male groups has shown a diversified trend. By analyzing social platform, news media and search engine data, we found that men’s needs mainly focus on four aspects: emotional expression, social pressure, career development and lifestyle. The following is a display of structured data:
| Hotspot classification | specific topic | heat index | Main discussion platform |
|---|---|---|---|
| emotional expression | "The Dilemma of Men's Emotion Management" | 8.7/10 | Zhihu, Weibo |
| social pressure | "How much savings should a 30-year-old man have?" | 9.2/10 | Douyin, Hupu |
| career development | "Solution to the 35-year-old crisis for programmers" | 8.5/10 | Maimai, Station B |
| lifestyle | "Lightweight camping equipment recommendations" | 7.9/10 | little red book, got things |
1. Emotional expression needs: desire to be understood
Data shows that the topic "Men's Emotion Management Dilemma" has received more than 5 million views on Zhihu. Male users generally report:"Society expects men to be strong, but we also need an emotional outlet". Psychological counselor @李明's opinion received high praise: "Contemporary men are beginning to realize that expressing vulnerability is not weakness, but a sign of mental health."
On Weibo, the number of views of the topic #Mencan Also Be Depressed has exceeded 200 million. Related discussions show three typical characteristics: 1) reflection on traditional male roles; 2) increased willingness to seek professional psychological help; 3) emphasis on communication methods in intimate relationships.
2. Social pressure: anxiety about material standards
The Douyin platform’s challenge video on the “Deposit Standards for 30-Year-Old Men” has been played 320 million times. User @entrepreneurship老王's video sparked heated discussion: "I was in debt of 500,000 yuan at the age of 28, and now I understandAccumulating wealth takes time". The comment area is polarized:
| opinion type | Proportion | Typical message |
|---|---|---|
| Support incremental growth | 62% | "Reject anxiety, everyone has a different rhythm" |
| Adhere to high standards | 38% | "If you don't have 1 million at the age of 30, you are a failure." |
3. Career Development: Coping with Midlife Crisis
The "2024 Men in the Workplace Report" released by Maimai shows that 83% of men aged 25-35 are worried about career bottlenecks. Bilibili's "Programmer Transformation Guide" series of videos has an average of 800,000 views. The three most popular transformation directions are: 1) technical management (34%); 2) freelancing (28%); 3) cross-border entrepreneurship (38%).
It is worth noting that"Skillset"Become a new hot topic of discussion. User @ Product Manager Lao Zhang shared: "Compound talents who master programming + products + operations have significantly stronger risk resistance capabilities."
4. Lifestyle: The trend of sophistication is obvious
The male consumer market is showing an upgrading trend. Dewu APP data shows that the top three categories purchased by male users in the past 10 days are: 1) functional clothing (32%); 2) smart wearable devices (25%); 3) outdoor equipment (18%). Under the topic "Men's Exquisite Life" on Xiaohongshu, the highly praised content is concentrated on:
| Content type | Typical cases | Interaction volume |
|---|---|---|
| Skin care routine | "Three steps of morning skin care for men with oily skin" | 24,000 |
| Outfit guide | "Business and casual one-week matching plan" | 18,000 |
| health management | "30+ Must-Check Items for Male Physical Examination" | 31,000 |
Summary: Diverse expressions of men’s needs
By analyzing recent hot topics, it can be found that contemporary men’s needs are breaking through the traditional framework: pursuing bothCareer achievement, also pay attention toemotional health; facingsocial pressure, also developpersonal interest. This change reflects the deepening of male self-awareness and the progress of social concepts.
Experts suggest: While men pay attention to external standards, they should also establishPersonalized value system. As a popular comment says: "True masculinity is having the courage to live the way you want."
check the details
check the details
en
